Building a Following for Your Craft Work in Hawaii

March 2009

Do you ever stop to think about how lucky you are? Living in Hawaii, one of the most beautiful places on earth, and having your crafting business that allows you to make money doing something you love, are great in themselves. That is a dream-come-true for most people and you are making it happen. Of course, there are challenges still. You have to learn all the ins and outs of running your own small business including how to build a following for your craft work so you can make money year round and not just at craft shows in Hawaii. There are several important secrets that can help you build a following for your Hawaiian crafts: • Be sure you have a website where customers can see your work all year long and catch up with your latest creations. You should include your URL on your business cards and make sure that every customer you sell to gets one. • Have your customers sign a "guest registry" when they make a purchase from you at craft shows in Hawaii. Make sure they include their email addresses. • Once you have a good email list you can start sending a monthly newsletter to all your clients. Be sure to invite them to view your website and include a clickable URL in your newsletter. • Make certain that you always provide superior customer service so people will want to do business with you again. It isn't just your crafts people are buying from you at craft shows in Hawaii; they are buying your personality as well and this "Aloha spirit" is part of what will bring them back again and again. • Market yourself everywhere. Participate in online forums as often as possible and always be sure to include your URL in your signature line. Market yourself in person by always having a business card available to hand out to everyone you meet. Wear clothing or pins that tell about your business and you will definitely have people coming up to ask you more about it. Keep samples of your work in your trunk so you can pull them out if people ask or keep a small photo-album of your crafts in your purse. These few secrets will have a great impact on creating a following for your crafts in Hawaii. Many of your customers at craft shows in Hawaii will be tourists and having a website open for sales will help them to continue to purchase from you time and again.

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