What Is Social Marketing and How Is It Important to My Craft Show, Art Fair, Festival Business?

March 2010

Social marketing is a very unique form of marketing that places an emphasis on networking and marketing through interactive groups such as Facebook, MySpace, LinkedIn, and Twitter. With social marketing, your focus is not spent entirely on turning every communication into an advertisement, but with putting a face and a brand on your business and creating a group of contacts and friends with whom you can interact.

In today's world, social marketing has a significant impact on your business. Creating and regularly maintaining a social networking page or regularly posting online articles that answer common questions related to your business can help you create a large group of followers and potential customers throughout the country. If you conduct business at shows outside of your home area, this can be a crucial step in greatly expanding your customer base.

When you begin to engage in social marketing, you are likely to notice many benefits. In addition to building a large client list, you are also apt to run into other vendors and fair managers who can exchange ideas, advice, and strategies. You will also be able to learn about more events as well as what strategies are working best for others who share your craft or hobby.

If you have created a social marketing page, it can offer great benefit to keep up with it regularly. Create a blog that offers information about your craft or that shares stories of life on the craft fair circuit. There is always room for a small bit of information that advertises your product, but make it fit in with your story. Keep in mind that this is not standard marketing, but a means of social interaction. Let your personality shine through; tell a story about you or add some humor to your blogs and status updates.

With so many vendors and online craft sellers out there, it is crucial that you find a way to stand out. When you start using social marketing, you become more than another vendor as you establish a virtual friendship with those who read your page or your blog. Creating a name for your company while putting a face and a personality on your products is a great way to become memorable for your customers. Let them see who you are and you will find you business flourishing. Social marketing is more than a simple ploy to boost business, it is certainly the key to successful advertising in the modern world.


How to get started

By zita drake on March 18, 2010

I don’t know how to create a page…can you email me back and explain step by step.  I’ll do it!!  I have a beautiful wire wrapped pendant that I would put on the page with my email..  Thanks Sally

By sally shaw on May 19, 2010

I don’t see that anyone responded about HOW DO YOU GET STARTED?
This is something I would be interested in as well.

By lynnscustomjewelry on June 5, 2010

I can show you how, step by step. Please go to my facebook page and click on the JOIN & INVITE tap to sign up for my free web based classes, which start in August. The site is called the East Mountain Guide, but the web classes are open to everyone even if you don’t live in NM.

Thanks -
Anne, The East Mountain Guide

By Anne Rich on July 5, 2010

Our Business helps vendors and small businesses be successful. Stop by our site and see if we can help you. Our Motto is “Your Success is Our Success! We have classes and e-books that give step by step instructions on how to find your way through the maze of social media, how to brand your products online, twitter, networking online, marketing your products and tips on how to build a large customer base and then turn those prospects into customers that give you referrals . For any questions please e-mail us at (JavaScript must be enabled to view this email address)

By Patty McGovern-Pugh on July 24, 2010

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