Articles

Marketing your Alaskan Arts and Crafts Online

March 2009

As a crafter in Alaska you have a lot of amazing inspirations for your craft creations such as the immense abundance of wildlife and beautiful natural surroundings as well as the influence of Inuit art. If you are experiencing too much local competition for craft sales or live in a less populated area, you can expand your profit potential by taking your business online. You will be able to market your unique handmade items all over the world. There are a few things you need to know about online marketing for your Alaska craft business to succeed, but these things are fairly simple once you get the hang of it. Of course you will need to set up a good website with credit card processing facility and a shopping cart, and there are even ready-made website templates that can walk you through this process. Once you have your website set up, you will be able to start marketing your crafts online.

One of the main things you must do in order to market your made in Alaska crafts online is to get a good search engine ranking. This means that customers will be able to find you when they search for "crafts made in Alaska" or "hand-made (your craft name here)" through a Google or Yahoo! search. One way to increase your search engine ranking is to have high-quality SEO articles on your website. If you are not skilled in writing or simply don't have the time in addition to creating your crafts, you can purchase these for a very reasonable price from a custom SEO writer online. These articles would use specific key words that people might use to find your business.

Another important means to market your Alaskan made crafts website is through posting comments of forums and people's blogs. You should ensure that your comments are on-topic and useful and do not make yourselves viewed as a spammer. You should never talk about your website or crafts in the body of the post, but you should include a tagline and URL in your signature line. Using these tactics helps to market your "made in Alaska" craft website in two ways: first, people who see your post may click your link to find out more and, secondly, the "back links" to your website help to further increase your search engine ranking.

Of course, you will want to market your online craft business in Alaska through traditional methods like including your URL on your business card and sending emails to everyone on your email list as well, but using smart internet marketing techniques you can reach more customers than you can handle by your Alaska crafts website. For some crafters an online store is in addition to their craft show sales and others find incredible success simply by marketing their crafts online. It all depends on what you want to achieve with your website.

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