Articles

What Artists, Crafters and Vendors Want Most From Festival Promoters

July 2010

If this is your first foray into promoting a craft show or you are looking for ways to make your shows more successful, you have come to the right place.

Understanding what vendors expect of you can be quite tricky. While promoting a show can seem like a piece of cake, the truth is that vendors are going to look to you if there are few customers or if the show does not go as planned. With so many expectations, it can be easy to forget how much fun a show can be. What follows is a bit of a guide to what your vendors are really looking for.
The most important thing for you to do as a promoter is, well, promote. Advertise the show in any way you can think of, and when you believe you are done, advertise some more. Word of mouth and newspaper ads are excellent, but they are only a small part of your job. Create postings on online message boards, advertise with local TV or radio stations, and even put up signs and flyers. Get your name out there and make sure that you are bringing in customers.

When creating advertising, you need to realize that your job is twofold. Bringing in customers is crucial for your vendors, but your job is also to bring in as many vendors as possible. Use craft fair sites, art school message boards, and any other means available to help you get the word out. The more vendors that attend your fair, the higher the turnout will be. Customers are not going to pull over for a single booth with one or two vendors.

Another job will be to create variety. Don't just bring in fifteen painters, mix it up. Offer woodworkers, food vendors, and any other type of craft vendors you can find. No matter what type of show you have, the most success will be found when your event offers a wide selection of wares.

Last, you want to create an attractive and comfortable fair. This means offering well placed tables and adequate lighting. Outdoor fairs are great, but setting up tarps or tents to protect against wind and rain can help to draw in larger crowds and will keep your vendors happy. Take the time to make sure that your fair is well designed for vendors and customers alike.

Once you manage these basics, you will find that your shows are much more successful. Vendors do not expect every show to be the biggest and best they have ever seen, but they do expect it to be well advertised. Take the time to make your show as visible and varied as possible, and you will find that your vendors are willing to work with you again in the future.

Comments

BRAZILFEST TORONTO July 25 2010
Festival De VerĂ£o / Brazilian Summer Festival

A huge variety of styles of music and dance from all parts of the country, with something to offer for all tastes; rhythms and melodies that reflect the rich cultural heritage of Brazil.


Earls Court Park ( St. Clair Ave W. & Caledonia Rd )

..Sell & promote your products or services at Brazilfest 2010!

With well over 10.000 people in attendance in 2007 -2008- 2009 think of the opportunities, be sure to reserve your space today.

Reserve now :itabras@yahoo.com | (JavaScript must be enabled to view this email address)

(JavaScript must be enabled to view this email address)
http://www.brazilfest.ca


The Brazilfest team would be delighted to hear from Sponsors, Vendors, Exhibitor & Volunteer, wishing to get involved with BRAZILFEST TORONTO


Feel the Passion !!!!

By Arilda on May 2, 2010

Tarpon Springs 5th Annual Labor Day weekend Arts, Crafts & More Festival is coming up…. And WE WANT YOU!!

Festival dates are September 4th, 5th, & 6th, 2010 (Saturday, Sunday, and Labor Day Monday) and we need artisans, craftsmen, and food vendors of all types. If you want to showcase your wares (and your talent!!), sell your items or services, or just meet people and make contacts, then this event is for you!

Located in downtown Tarpon Springs, Florida at the corner of Alternate 19 and Tarpon Avenue.

Register in advance by August 10, 2010 for 10% off booth space cost.

Call Jasmine at 727-485-6663 or email (JavaScript must be enabled to view this email address) for more information or to request a vendor application and confirm your space.

THANK YOU for your support!!

By Jasmine on July 15, 2010

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