Articles

How To Sell at Craft Shows?

March 2019

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Craft shows can be a great opportunity to really get your name out, as well as your products. You can create a good following, but you need to do your homework first and be prepared before you send in your vendor application and put up a booth.

Research the Craft Show

It can be difficult to tell if a particular craft show is going to be worth your time and effort. Ideally you would have been able to visit the craft show in the years prior to you selling at it, as that will give you an idea of the audience you are selling to and what their spending habits are. The fact of the matter is that a lot of people browse and don’t buy at many shows. You have do some research and balance out the risk versus the reward. Shows can also be tricky, as just because the entry fee is expensive doesn’t mean you’ll sell all that much. At the same time, a local show with a small entry fee may actually be very profitable.

There are actually several publications and websites that will help you with your research before you take the plunge. If you know other vendors that have sold at particular shows before, it’s worth talking to them as well.

Minimize Your Risk

If you are traveling a far distance for a particular show, see if there are other shows along the way that you can sell at. This way you are making one trip turn into multiple selling opportunities while also allowing you to network and create future contacts.

Find the Prime Location

In the event that you are able to choose your booth space, always try to go for a corner. Sometimes these spots are more expensive, but they are always in the foot traffic and tend to generate much more business. The “frontage” is also a great place to be because the area is less crowded and even though your space may only be 10x10, the browsing space is larger for customers.

Make a Professional Appearance

While it is a lot of extra work, a professional looking booth can pay off dividends. Really show your work off rather than just having it lie out flat on a table. Work on your displays to ensure they catch an eye before a person is even standing within the booth itself. Shelves, racks, and easels will help you create a stand out visual by getting your product up and at eye level for consumers. Use lighting and color wherever you can. You really need to stand out, but be sure that your use of color and light compliments your product.

Stock Up

Some websites will provide you with statistics on what to expect in terms of foot traffic and sales figures from other artists. A good rule of thumb is to set a sales goal and then bring more stock than you’ll need to meet that goal. Another good rule of thumb if you don’t have experience in terms of sales is to fill your booth with stock and then add half of what you’ll need.

Market Everywhere

Don’t depend on the show to market itself. Be sure you are marketing yourself prior to the show on Facebook and on other platforms, such as via email marketing. You will also want plenty of business cards and other material to market yourself while you are selling at the show as well.

Comments

This first time a stained glass artist and looking for suggestions.

By Mrs. Alleyne on March 28, 2019

2 woodworker families have formed a “company” with bowls and flat ware as our prime eforts. “Flat ware” is tables (made from exotic and local woods), adirondack chairs, etc.  We need the time , location, entry details of shows wiithin 50 miles of Madisonville TN to avoid packing large items and unpacking for short shows.  It seems like these ar at a rare minimum and your listing helps but is not the total answer.  Where do we got for shows applicable to our wares?
Thanks and great advice in your articles\

By bill leistner on March 28, 2019

On panhandle of Fl outside of Pensacola, I make freshwater pearl jewelry, please let me know any good shows that I’m able to sell my jewelry at, I have done some large seafood festivals and done great looking for more shows, thank you

By Beverlee beard on March 28, 2019

I am a Leather crafter who specializes in mostly Leather belts. I have gone to a number of craft fairs as a consumer but I have never been a vendor. I am being forced out of my regular job due to age and issues with coworkers, it hasn’t yet but I can see the writing on the wall so I am wanting to turn my part time business into a full time business and I want to begin selling at craft fairs and markets. I plan on turning up the heat on my Facebook site and begin marketing regularly using social media for a start. I already have a good stock of belts of various sizes ready to go, I have a good stock of key fobs also ready to go and I have a number of wallets that are cut out and just waiting for me to put designs on and dye them, then assemble them. I just need to get to a craft fair to start and I need to know what I need to provide besides my products. Do I need to provide my own table or tables? If it is an outdoor event, do I need some kind of tent? Things like that.

By cdraper on April 1, 2019

Hello,

For a new artist to start selling canvas paintings and mixed media art, what would be the ideal amount of art work to bring in? I have about 15 canvases but would like to know if it would be more ideal to bring in more of the art work?And are the tables available or do we need to bring in our own set ups?  Thank you.

By angela on April 1, 2019

Hello

I sell “Designer Influenced Travel Jewelry” and would love to be involved these fairs!! How do I go about signing up? Please advise. Thank you so much!!

By Brooke @ BellaLuxx on April 3, 2019

By Brooke Myers on April 3, 2019

I would like to get some ink about Art’s and Craft Show s
that are having spaces for new vendors inside!
I am selling my Artwork hand painted on canvas!
I live inSurprise AZ 85387
Please help! 😊

By Gabi46 on April 4, 2019

I am interested in selling my art work. Please advise on space etc.

By Brenda on April 7, 2019

I am just starting to sell my Artwork publicly and am looking for well attended vendor fairs in Virginia and North Carolina.  I work a full time job so I am really looking to maximize my time attending events.  Suggestions GREATLY appreciated.

By Angiegrove on April 11, 2019

Curious about what to expect on prices to have a table/booth/tent at craft fairs. I’m just starting out and am not sure what to pay to be able to participate in these kinds of vendor events.

By Lainie on April 11, 2019

How do I sign up to be a jewelry vendor at NY craft fairs?

By MIchelle Marchese on April 14, 2019

I’m just starting my soap craft business I will love to have information about where i. Can sale my craft please help thank you

By Copacabana on April 15, 2019

I am just starting to sell my craftwork and i am looking to attend art and craft fairs where to sell my dolls (sock monkeys) but it appears to me there are not to many places (arts and craft fair near where i live in miami fl)
Any suggestions?
By Monica Miami FL

By monica santiago on April 20, 2019

I am a new small business owner looking to sell at craft shows. Please tell me of some good shows to start off with.

By Tashae on April 23, 2019

I have recently started a Candle business and would like to start selling my items at craft fairs.  Do you have any ideas for the Myrtle Beach, SC area.  Thank You

By Kenneth Lauria on April 30, 2019

I would like to start selling my home sewing projects and am looking for a venue in the Southern Oregon area. Where can I get started?

By Deidre Putnam on May 3, 2019

I am looking to find vendor space where I can sell my Corsage Flower Pins that women wear on their clothes to enhance their attire.

Thank you

By ROXIE PEARSON on May 10, 2019

I would like to rent space at the craft/art fairs and want to know who I contact to set up a table.

By Penny Shol on May 12, 2019

I would like to sell my hand made crafts which include one of a kind ornamental bird houses. I would like to get listings of craft fairs in the local area around Coos Bay Oregon.

Thank you

By Annette Simpkins on May 13, 2019

I have a florals - wreaths, hanging items, tabletop items etc.

By Lanisfancy on May 14, 2019

I’ve been starting up a little crafting business, but would just really like some objective feedback on the quality of my work, is it really on a professional level, or am I really not ready to offer my work to the public yet?

By Magpye on May 14, 2019

I make all natural skincare products where do i fit in and which shows would work for me. thank you

By DeBorah Yeboah on May 21, 2019

I am interested in selling my silk scarves. Please advise on space etc. Thanks!

By Ella Dabek on May 22, 2019

I want to sign up to be a vendor at some the events.  I don’t see how to do that.  Can you help?

By Maurine on May 23, 2019

I am looking for craft vendor’s for our “Shaken in the Shell Festival”.  September 13th and 14th.  Located in Shell Knob Missouri.  Our attendance was over 2,200 last year.  Great festival!  Please call Pam at 817-597-9598.

By Pam Lobb on May 24, 2019

I am an artist on canvas, multi-media, coasters, etc. I am searching for places in and around the Beaumont, Orange, Pt. Arthur, Tx areas to start with. I realize I am getting started late in the year but I have a lot of art to sell. In years past I was a craft vendor setting up. Do I need a tax number to set up at these shows. I have had one in the past, but hate to deal with all the “government work”! I will if I have to though

By Jerry Howard on June 1, 2019

I make unique, custom-made beach towel clips, called KRAZY KLIPZ,  for your lawn, pool, beach or deck chairs!!!
I live in Arizona and am looking for Flea markets, bazaars, art shows or craft fairs in the Phoenix area where I can sell my Krazy Klipz. 
How would I go about finding information or schedules on when & where these are events are held?

By KRAZY KLIPZ on June 5, 2019

Hi my name is Christina,
I make and sell miniature fimo & sculpey clay charms.
How how I get more information about art & crafts shows in Harrisburg, PA?
Do I need a license or tax number? I would like to become a vendor.

By Christina Cundiff on June 5, 2019

I am a new subscriber, and I am a Tees and apparel sales person.
I’d like to know what vending spaces and booth rents are at these events.

By Musicman2018 on June 7, 2019

Hello ,
I am an independent makeup artist with Maskcara. How do I go abou5 setting up a table at event. I’m new to this 😊

By Joey smith on June 18, 2019

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